Hajj 2017: Embracing Tech and Social Media
3 . 9 . 2017
This year, 2.35 million Muslims from across the world have come to Makkah to perform Hajj, one of the five pillars of Islam.
The density of the crowd is staggering, with some estimates suggesting more than six people per square metre. Saudi Arabia embraces the unique responsibility of ensuring the safe passage and mass movement of pilgrims by leveraging the power of technology to enhance security, communication, transportation, accommodation and health services.
Like every year, the authorities released a list of approved Hajj tour operators early on, in order to help prospective pilgrims plan their journeys. The majority of worshippers fly to Jeddah and Medina airports that have dedicated Hajj terminals.
The Saudi Ministry of Health has set-up more than 15 centres for disease control and prevention at key points of entry. These centres operating around the clock are equipped with emergency teams and medicines. According to the Ministry of Health, some 2,100 free medical procedures have been performed on pilgrims who arrived this year in advance of Hajj.
Ensuring pilgrims’ safety through measures that are minimising separation, identifying fatigue, avoiding accidents and more, is a massive challenge that is now largely mitigated with the help of technology.
To this end, the Kingdom has introduced electronic identification bracelets that have been distributed among pilgrims. The unique water-resistant and GPS-enabled devices contain detailed personal information of pilgrims, allowing the Hajj authorities to identify individuals in need of help and provide necessary care. These devices that feature a multilingual help desk to guide non-Arabic speaking pilgrims through Hajj also inform them on prayer times and rituals.
As part of the Kingdom’s safety and security arrangements, more than 17,000 highly trained personnel, supported by 3,000 advanced vehicles have been deployed to ensure the highest levels of safety and security. Furthermore, pilgrims are monitored by over 100,000 security agents, who carry out safety plans through the use of face-recognition software and closed-circuit cameras.
In its effort to efficiently communicate with the pilgrims, the authorities have not just harnessed the power of technology, but also capitalized on social media and digital communication tools. Throughout the five-day pilgrimage, the Ministry of Hajj and Umrah is sending out regular text messages to individuals’ mobile phones. These messages advise pilgrims on the appropriate procedures for Hajj and contain information in their respective languages. The Hajj team deployed on the ground is proficient in more than a dozen of languages to ensure that all needs of pilgrims are met.
The Ministry of Culture and Information is also embracing social media to support the pilgrims. The Ministry is collaborating with YouTube to livestream Hajj, and has worked closely with Google, iTunes, Twitter and Facebook to create Hajj-related apps. The ministry has also launched digital platforms such as SaudiWelcomesTheWorld.org and Hajj2017.org to provide information and insights to pilgrims in Makkah, as well as to the global audience, including the media.
Although the pilgrimage dates back thousands of years, today’s pilgrims can focus on their spirituality, while the authorities and modern technology do the rest.
The Center for International Communication (CIC), Ministry of Culture and Information, Kingdom of Saudi Arabia; Telephone: +966 53 839 3535, email: [email protected], Twitter: @CICSaudi
The Center for International Communication (CIC), Ministry of Culture and Information, Kingdom of Saudi Arabia